NTL a #1 New York Times Paperback Bestseller

I want to thank everyone who has helped support the Nothing to Lose, Everything to Gain paperback release. It officially hit #1 on the New York Timespaperback bestsellers list.

It’s an honor that means the world to me and I hope I get the opportunity to personally thank each one of you on my book tour across America.

I need to come clean with something though…

While the book hitting #1 is a dream come true, as is seeing all the buzz and getting the opportunity to share the NTL story via national media such as Access Hollywood, HuffPost Live, or the many others… what makes it truly worth it is this:

“This book has completely changed the way I view my life.”

That’s a review someone left on Amazon. It’s one of many and it is my real WHY with this book. Long before becoming a bestseller or even writing the story, my hope was simply that this book would inspire others and equip them with tangible ideas that they could put to use. Seeing others develop a “Nothing to Lose, Everything to Gain” mindset and use my story as fuel for their own is what brings me the most satisfaction.

I want to create an army of NTL minded people around the world. People who rise up, who overcome and who make a positive difference in their lives and in the lives of others.

So, if you have purchased the book or supported the launch in any way… THANK YOU.

If you have been impacted by the NTL story and if it has helped you, I’d like to know. You can post a review on Amazon, Barnes & Noble or tell me your NTL story here.

Last but not least… if you haven’t picked up a copy of the book yet… what are you waiting for? Invest the $11 or so (cost of the book at Amazon or Barnes and Noble) on yourself and your future success or pick up a copy for someone else and invest in them. 100% of the proceeds of my book go to charity.

Thanks again and keep spreading the word! — Tweet | Post to FB

-Ryan

Why Business Plans Are Worthless

business-plan

Starting a new business is like wanting to learn how to play the guitar in high school. You can’t wait until you’re good at it, and all you can think about is dates you’re going to get, and how awesome it’s going feel when you’re a rock star. But if you don’t start practicing and playing before your passion fades, soon you’ll be hanging your shirt on that expensive guitar you invested in instead of playing it.

When you’ve really got the entrepreneurial bug, the last thing you want to do is sit down and write a business plan. It’s the equivalent of writing a book about playing the guitar before actually knowing how to play the guitar. You don’t know what your new business is going to be like. And just like a guitar, a business will have to be tweaked and tuned multiple times, and you’ll need long practice sessions and repetition, before you can get even one successful song out of it. I use this analogy because one of my best friends, Daniel Damico, is a rock star virtuoso who plays guitar. I’ve spent many hours in his studio watching him make music, tweaking and tuning hit songs, and it hit me, it’s exactly what I do with my businesses.

This is why I hate business plans and aptly titled one of the chapters in my book I Hate Business Plans.

When I’m approached by entrepreneurs for investments or mentorship, I always look at their unconscious competence regarding their business. I don’t look for what they’ve learned from reading a book on business. I look for the know-how that comes from actually running a business. And accordingly, the most successful business plans are those that articulate a business which is already working and running, but forecasts its future potential accurately.

 For instance, we periodically have to come up with business plans for particular programs within my businesses. They are plans of strategy and tactics built around various components that drive our sales and profits. Usually, it’s no more than two or three slides on a PowerPoint presentation that articulate the strategy, along with a lot of documents and emails supporting the programs. It all boils down to—how are we going to move the needle and create more profit?

You can spend a lot of money buying out-of-the-box business plan creation software or hiring expensive consultants, and yes, that probably works for some people, but ultimately, the goal isn’t to write a book about playing the guitar. Pick up the guitar and start playing. Otherwise you’ll have a whole lot of rhetoric for a business that might never exist.

In short, your business plan should be in your head not in a book. And I say, ‘in your head’ because you’ve obsessed about every detail of how you’re going to become a business rock star.

Now go, start playing.